[about me]

BACKGROUND

Hi, I'm Fernanda, a UX/UI designer with a background in branding and advertising, based in Dublin.

[contact]

I've always been drawn to creating. That instinct for color, composition and visual storytelling has shaped everything I've done since.

MY PHILOSOPHY

Good design, to me, means solving a real problem with creative use of technology while staying true to a brand.

I spend a good time thinking and studying the brief, the right solution only comes from truly understanding the problem first.

From there it's research, moodboards, wireframes, prototypes, and code.

I lean minimalist & timeless rather than trend-driven. I use AI only to speed up repetitive steps, but keep it out of the moments that call for genuine creativity.